Deb and Ozie Baldwin founded MyOptic Media, Inc., following a video they made while documenting their experiences building the home of their dreams.

The concept behind Builders & Buyers came to light when the two took to their motorcycles and began exploring their new surroundings. They discovered that the area was full of Builders & Buyers—each with his or her unique stories detailing the lengthy home-building process.

A lot of footage and 40 luxury homes later, Builders & Buyers is now a weekly, hour-long reality show featured on channel 100 on the Comcast Network in Chicago.

Join your host, Deb Baldwin, as she cruises from one luxury home to another and into the lives of the Builders & Buyers as they work together to create their true dream homes.

Each week, the show will follow the construction of one exquisite home—from the blue prints, move in and beyond with plenty of surprises and drama along the way.

As you witness the Builders & Buyers’ disappointments and triumphs through their journeys from the ground up, you’ll see each house transform into a home that combines each owner’s distinct elegance and lifestyle.

For bikers Deb and Ozie, the hope is that Builders & Buyers will inspire viewers to “take life by the throttle” and pursue their personal dreams. They certainly did!